Bounce Rate-What is it and How to reduce it?
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Today we are going to talk about blogging and an important factor in SEO, which is called Bounce Rate
We will get to know in this article what the bounce rate is and how you can reduce it to get great traffic and to earn a better income from your blog. Let’s first Quickly learn what is Bounce Rate.
What is Bounce Rate?
This is the percentage of visitors to a particular website which leaves the website after viewing any one page of that website. In other words,
this is the percentage of those who see only one page at a time in your site and go somewhere else.
The lesser bounce rate is better for the website..
Let’s see what’s the ideal bounce rate ..the ideal bounce rate is below 10%. The sites which receive a bounce rate below 10% are hard to find and is one in millions.
Over 90% bounce rate shows that people are not interested in your website or the content on your website. Generally, the average bounce rate of medium level websites floats between 40% to 80%.
Please find below some examples of different kind of website and their expected bounce rate:
- Content websites- varies from 40-60% depending on the content.
- Website for Lead Generation – varies from 30% to 50%
- Blogs – varies from 70% to 98%
- Website for Retail business- varies from 20% to40%
- Services Providers Websites – Varies from 10% to 30%
- Single Page Websites like Landing Pages – Varies from 70% to 90%
We need to understand, the lower the bounce rate, the better it is for the website ranking so each website owner, blogger and webmaster should focus on minimizing the bounce rate.
So now let’s understand the ways to lessen the bounce rate quickly and effectively.
How to reduce the Bounce Rate?
By the way, if you search on Google how to reduce the bounce rate, different websites will tell you different ways.
I found during research that some websites were just adding the other lengths of the article by adding additional topics instead of telling the methods.
For this reason, I have given here the best ways of compiling my complete research and reducing the bounce rate for you as my personal judgment, and in a nutshell.
- Attract all visitors: Your goal should be to get visitors to your website, not to get as many visitors, but to get targeted visitors.
Now you think yourself that someone who likes games would like to open science and reading websites or have any interest in the content there?
So try to bring only those people to your websites who are interested in your niche. For this, you choose the right keywords for your content.
Create multiple pages on your website or blog with lots of unique content.
Give a great meta description and title to show in the Search Engine.
You can also advertise for more targeted traffic exposure.
- Make Usability Excellent
No one would want to open a website that is not good to look at or that the experience of browsing different pages is not good.
People who do not have good navigation on their site, there is a lot of problem in browsing and surfing. You have to do something that readers would like to visit and browse on your site.
Choose the best fonts and keep your text size so sure that it is easy to read.
Do not use too bright and very light colors.
Put a combination of colors and other visual items in the theme of your site so that people like it and they want to browse your site more.
Make sure that your website is responsive and has a great way to open on every single display and device. It is very important to keep your site mobile friendly because nowadays mobile traffic is more than a desktop traffic.
- Minimize Page Load Time
Page Load Time is a very important factor for any website.
For higher rank in the Search Engine, your website’s loading time should be the minimum as it is also an important SEO factor.
WP Smush Plugin: Improve the loading time of your blog’s images
- Provide Quality Content
Providing quality content on your website is crucial to keep the visitor on your website.
By providing Quality Content, you can increase the user base/regular visitors of your website and can successfully run your website and earn out of it for the longer run.
Some tips have been given below in this regard:
- Every single page on your website should have its own unique motive.
- You should use whole headings and subheadings in your content.
- Target readers only in particular niche and use niche specific keywords for this.
- Keep your content free of error.
- Use the entire media in your content as well, such as images and videos.
Please let me know if you have any questions related to this post in your mind?
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